Jonathan Elcock – Comparisure

“Well if droids could think, there’d be none of us here” – Obi Wan Kenobi

  • Understanding the principles of human engagement and communication.
  • Understanding how bots are able to replicate these principles (via Comparisure Facebook bot demo).
  • Human vs. Bot – Appreciating the strengths and weaknesses of each.
  • The impact of bots on the contact centre environment and the workforce at large.


The CCMG is the Professional Body of the Contact Centre industry in South Africa and represents over 2,006 Contact Centres, 22,500 top and middle managers and 10,000 agent level individuals. The CCMG contributes to the professional growth of businesses and professionals within the Contact Centre industry, providing a forum for knowledge sharing and networking to empower and transform its members, while building on service excellence and continuous improvement within the industry.


Tel: 010 003 0020